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Founder and author
Founder of Howl Media Labs, an AI-powered performance marketing agency helping Indian D2C brands grow with Meta Ads, Google Ads, SEO, and automation.
Website Development
AI agents now shop on behalf of consumers. Is your Shopify store optimised for AI discovery? Here's a 10-point AEO checklist for Indian D2C brands to implement today.
Social Media
A flood of AI-generated social media content is lowering trust and reach for Indian D2C brands in 2026. Here's why authenticity now wins — and exactly what to post instead.
Social Media
Use short-form video as a measurable creative system: define each format's job, test hooks and proof, track downstream behaviour, and repurpose deliberately.
Performance Marketing
What is a good ROAS on Meta and Google in India in 2026? We share real benchmarks across fashion, electronics, furniture, beauty, and jewellery — including our own client data.
Performance Marketing
Performance Max and Meta Advantage+ now run most Indian D2C ad campaigns. Here's how AI bidding actually works in 2026, and how to stay in control of your ROAS.
Performance Marketing
Third-party cookies are gone. India's D2C brands running Meta and Google Ads must shift to first-party data now. Here's exactly how to adapt your campaigns in 2026.
SEO
Organic clicks are falling across India as AI Overviews dominate search. Here are 5 proven strategies to generate brand awareness, authority, and leads in a zero-click world.
SEO
Google-only SEO is no longer enough. In 2026, discovery happens on ChatGPT, Perplexity, TikTok, and YouTube. Here's how Indian D2C brands can be found everywhere.
SEO
Google confirmed the rollout dates, but not individual ranking-factor changes. Use Search Console evidence and Google's people-first guidance before changing content.
AI & Automation
Should Indian businesses build purpose-built AI agents or invest in all-in-one automation platforms? We break down what works, what costs more, and what actually scales.
AI & Automation
A WhatsApp AI agent can qualify and support customers when it uses approved APIs, grounded business data, clear safety rules, human handoff, and measurable outcomes.
AI & Automation
Agentic AI can plan and execute multi-step tasks, but commerce adoption varies. Focus on accurate product data, crawlability, and safe integrations.