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Founder and author
Founder of Howl Media Labs, an AI-powered performance marketing agency helping Indian D2C brands grow with Meta Ads, Google Ads, SEO, and automation.
AI, Agents & Automation
A practical audit for interpreting Merchant Center AI share of voice, shopping stages, conversational terms and missing product attributes.
AI, Agents & Automation
A practical India-first plan for ChatGPT Ads, Sponsored Agents, Shopify catalog readiness, conversion measurement and disciplined pilot economics.
Performance Marketing
A practical audit for using Google's new Data Strength Uplift metric, Data Manager diagnostics and Meridian GeoX as separate layers of measurement.
Social Media
A practical measurement system for Indian D2C creator ads: rights, disclosure, clean experiments and commercial decision rules.
Website Development
A practical Shopify performance audit using real-user Core Web Vitals, page-type evidence and commercial impact—not a one-off Lighthouse score.
AI Automation
A practical visibility and measurement checklist for Indian D2C brands appearing—or failing to appear—in ChatGPT shopping research.
Website Development
A conversion and measurement audit for Shopify brands replacing legacy checkout scripts with extensions, app blocks and web pixels.
Performance Marketing
A practical audit for Indian advertisers whose limited-by-budget campaigns may now track their stated Target CPA or Target ROAS more closely.
Website Development
An operational product-data checklist for Shopify brands selling through AI discovery and agentic storefront experiences.
AI & Automation
A practical GA4 framework for measuring ChatGPT, Gemini, Copilot and other AI-assistant referrals without overstating attribution.
Performance Marketing
A cohort-based method for comparing acquisition cost, retained gross profit and payback without relying on one blended LTV:CAC ratio.
Performance Marketing
A practical measurement framework that separates genuine creative fatigue from audience saturation, auction pressure and landing-page problems.
Website Development
A practical Shopify and GA4 reconciliation checklist for Indian D2C teams that need trustworthy purchase, revenue and funnel data.
AI & Automation
A practical workflow for using Google Ads and Analytics Ask Advisor without handing campaign decisions to an unchecked AI recommendation.
Performance Marketing
A practical DSA-to-AI-Max migration checklist for Indian advertisers covering timelines, URL controls, tracking, experiments, reporting and decision rules.
Social Media
How Indian brands can review, disclose and document AI-generated advertising across Google and Meta without confusing platform labels, law and draft guidance.
Performance Marketing
A practical MER operating system for Indian D2C brands, including the formula, revenue and spend definitions, a margin-aware worked example and decision rules.
SEO
A practical measurement framework connecting Google AI-feature impressions and ChatGPT referrals to engagement, qualified leads and pipeline without overstating attribution.
Performance Marketing
A practical framework for measuring the conversions and revenue advertising actually caused, with test design guidance and a worked Indian D2C example.
Website Development
AI agents now shop on behalf of consumers. Is your Shopify store optimised for AI discovery? Here's a 10-point AEO checklist for Indian D2C brands to implement today.
Social Media
A flood of AI-generated social media content is lowering trust and reach for Indian D2C brands in 2026. Here's why authenticity now wins — and exactly what to post instead.
Social Media
Use short-form video as a measurable creative system: define each format's job, test hooks and proof, track downstream behaviour, and repurpose deliberately.
Performance Marketing
What is a good ROAS on Meta and Google in India in 2026? We share real benchmarks across fashion, electronics, furniture, beauty, and jewellery — including our own client data.
Performance Marketing
Performance Max and Meta Advantage+ now run most Indian D2C ad campaigns. Here's how AI bidding actually works in 2026, and how to stay in control of your ROAS.
Performance Marketing
Third-party cookies are gone. India's D2C brands running Meta and Google Ads must shift to first-party data now. Here's exactly how to adapt your campaigns in 2026.
SEO
Organic clicks are falling across India as AI Overviews dominate search. Here are 5 proven strategies to generate brand awareness, authority, and leads in a zero-click world.
SEO
Google-only SEO is no longer enough. In 2026, discovery happens on ChatGPT, Perplexity, TikTok, and YouTube. Here's how Indian D2C brands can be found everywhere.
SEO
Google confirmed the rollout dates, but not individual ranking-factor changes. Use Search Console evidence and Google's people-first guidance before changing content.
AI & Automation
Should Indian businesses build purpose-built AI agents or invest in all-in-one automation platforms? We break down what works, what costs more, and what actually scales.
AI & Automation
A decision guide for choosing native WhatsApp Business AI or a custom agent, with data, handoff, safety and measurement requirements for Indian D2C brands.
AI & Automation
Agentic AI can plan and execute multi-step tasks, but commerce adoption varies. Focus on accurate product data, crawlability, and safe integrations.