Loading Howl Media Labs
Preparing the page and animations...
(Our thoughts)
The Blog
Strategies, insights, and guides to help you grow through performance marketing, AI, and brand-building.
Website DevelopmentIs Your Shopify Store Ready for AI Shoppers? AEO Checklist for Indian D2C Brands (2026)
AI agents now shop on behalf of consumers. Is your Shopify store optimised for AI discovery? Here's a 10-point AEO checklist for Indian D2C brands to implement today.
R
Rajkumar Tahalani5 min18 Jul 2026
Social MediaWhy AI-Generated Social Content Is Hurting Your Brand (And What to Post Instead)
A flood of AI-generated social media content is lowering trust and reach for Indian D2C brands in 2026. Here's why authenticity now wins — and exactly what to post instead.
R
Rajkumar Tahalani5 min16 Jul 2026
Social MediaShort-Form Video Strategy for Indian D2C Brands in 2026: Reels, Shorts, and What Actually Converts
Reels now account for 50% of time spent on Instagram. YouTube Shorts see 200B views/day. Here's how Indian D2C brands can use short-form video to drive real sales in 2026.
R
Rajkumar Tahalani5 min14 Jul 2026
Performance MarketingWhat Is a Good ROAS for D2C Brands in India? 2026 Benchmarks by Category
What is a good ROAS on Meta and Google in India in 2026? We share real benchmarks across fashion, electronics, furniture, beauty, and jewellery — including our own client data.
R
Rajkumar Tahalani5 min11 Jul 2026
Performance MarketingAI-Powered Bidding on Google & Meta in 2026: Are You Winning or Losing the Algorithm?
Performance Max and Meta Advantage+ now run most Indian D2C ad campaigns. Here's how AI bidding actually works in 2026, and how to stay in control of your ROAS.
R
Rajkumar Tahalani5 min9 Jul 2026
Performance MarketingThe Cookieless Future Is Here in 2026: How to Run Meta & Google Ads Without Third-Party Data
Third-party cookies are gone. India's D2C brands running Meta and Google Ads must shift to first-party data now. Here's exactly how to adapt your campaigns in 2026.
R
Rajkumar Tahalani5 min7 Jul 2026
SEOZero-Click Search Is Here: How to Get Traffic and Leads When Nobody's Clicking Your Links
Organic clicks are falling across India as AI Overviews dominate search. Here are 5 proven strategies to generate brand awareness, authority, and leads in a zero-click world.
R
Rajkumar Tahalani5 min4 Jul 2026
SEOSEO Is Dead — Long Live Search Everywhere Optimization: A Guide for D2C Brands in 2026
Google-only SEO is no longer enough. In 2026, discovery happens on ChatGPT, Perplexity, TikTok, and YouTube. Here's how Indian D2C brands can be found everywhere.
R
Rajkumar Tahalani5 min2 Jul 2026
SEOGoogle's March 2026 Core Update Explained: What Changed and What Indian Brands Must Do Now
Google's March 2026 Core Update rewarded credibility and penalised AI-generated thin content. Here's exactly what changed and a recovery checklist for Indian websites.
R
Rajkumar Tahalani5 min30 Jun 2026
AI & AutomationPurpose-Built AI Agents vs. All-in-One Automation: What Indian Businesses Should Actually Build in 2026
Should Indian businesses build purpose-built AI agents or invest in all-in-one automation platforms? We break down what works, what costs more, and what actually scales.
R
Rajkumar Tahalani5 min27 Jun 2026
AI & AutomationHow to Build a WhatsApp AI Agent for Your E-Commerce Store (No-Code, 2026)
WhatsApp handles over 90% of customer conversations for Indian D2C brands. Here's how to build an AI agent on WhatsApp that qualifies leads and drives sales 24/7.
R
Rajkumar Tahalani6 min25 Jun 2026
AI & AutomationWhat Is Agentic AI? A Plain-English Guide for Indian D2C Brands (2026)
Agentic AI is changing how Indian consumers shop online. 73% already use AI in their buying journey. Here's what every D2C brand needs to know right now.
R
Rajkumar Tahalani5 min23 Jun 2026