Loading Howl Media Labs
Preparing the page and animations...
Practical guidance for Indian D2C, startup, and growth-stage teams across measurement, AI search, web conversion, brand, and social.
Performance MarketingA practical audit for using Google's new Data Strength Uplift metric, Data Manager diagnostics and Meridian GeoX as separate layers of measurement.
Performance MarketingA practical audit for Indian advertisers whose limited-by-budget campaigns may now track their stated Target CPA or Target ROAS more closely.
Performance MarketingA cohort-based method for comparing acquisition cost, retained gross profit and payback without relying on one blended LTV:CAC ratio.
Performance MarketingA practical measurement framework that separates genuine creative fatigue from audience saturation, auction pressure and landing-page problems.
Performance MarketingA practical DSA-to-AI-Max migration checklist for Indian advertisers covering timelines, URL controls, tracking, experiments, reporting and decision rules.
Performance MarketingA practical MER operating system for Indian D2C brands, including the formula, revenue and spend definitions, a margin-aware worked example and decision rules.
Performance MarketingA practical framework for measuring the conversions and revenue advertising actually caused, with test design guidance and a worked Indian D2C example.
Performance MarketingWhat is a good ROAS on Meta and Google in India in 2026? We share real benchmarks across fashion, electronics, furniture, beauty, and jewellery — including our own client data.
Performance MarketingPerformance Max and Meta Advantage+ now run most Indian D2C ad campaigns. Here's how AI bidding actually works in 2026, and how to stay in control of your ROAS.
Performance MarketingThird-party cookies are gone. India's D2C brands running Meta and Google Ads must shift to first-party data now. Here's exactly how to adapt your campaigns in 2026.