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Practical guidance for Indian D2C, startup, and growth-stage teams across measurement, AI search, web conversion, brand, and social.
Performance MarketingA rights-first audit for approving landing pages, social profiles and YouTube channels as Performance Max sourced-video inputs.
Performance MarketingA practical audit for testing Google's new channel-level priority and budget controls without mistaking a best-effort allocation for a guaranteed cap.
Performance MarketingA practical audit for connecting Shopify product costs, Merchant Center COGS and Google Ads cart data without mistaking gross profit for contribution profit.
Performance MarketingA practical audit for checking whether Google Ads is identifying, valuing and reporting genuinely new D2C customers accurately.
Performance MarketingA practical India-first operating guide for Google Demand Gen messaging tests, multi-format creative, product feeds and view-through conversion measurement.
Performance MarketingA practical decision guide for Indian Shopify teams choosing between enhanced conversions, server-side tagging or a staged combination of both.
Performance MarketingAn India-first checklist for Google's 2026 Merchant Center product-data changes, including video links and the coming 500×500 image minimum.
Performance MarketingA practical audit for using Google's new Data Strength Uplift metric, Data Manager diagnostics and Meridian GeoX as separate layers of measurement.
Performance MarketingA practical audit for Indian advertisers whose limited-by-budget campaigns may now track their stated Target CPA or Target ROAS more closely.
Performance MarketingA cohort-based method for comparing acquisition cost, retained gross profit and payback without relying on one blended LTV:CAC ratio.
Performance MarketingA practical measurement framework that separates genuine creative fatigue from audience saturation, auction pressure and landing-page problems.
Performance MarketingA practical DSA-to-AI-Max migration checklist for Indian advertisers covering timelines, URL controls, tracking, experiments, reporting and decision rules.