How do I choose a target ROAS?

Start from your break-even ROAS (1 ÷ margin), then add a buffer for overheads and profit. Many brands target 1.5–2× their break-even figure.

Does this account for ramp-up time?

It gives a steady-state budget. New campaigns usually need a learning period where efficiency is lower, so budget some headroom in the first few weeks.

Free Tool

Ad Budget Calculator

Set a revenue goal and your target ROAS to find out exactly how much ad spend — and what daily budget — you need to get there.

Your numbers

Revenue goal

₹

Target ROAS

e.g. 4 means ₹4 revenue per ₹1 spent.

Time period (days) (optional)

Optional — splits spend into a daily budget.

Enter your numbers

Results update instantly as you type.

How to use the ad budget calculator

Required ad spend = Revenue goal ÷ Target ROAS

Working backwards from a revenue goal keeps budgets grounded in outcomes rather than guesswork.

Your target ROAS should sit above your break-even ROAS — use our break-even calculator first if you're unsure.

The daily budget helps you pace spend and spot early whether you're tracking toward the goal.

Frequently asked questions

Have a number — now let's hit it.

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