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How a Premium Bespoke Tailoring Brand Achieved 4.5x ROI Across Digital Channels
₹17,22,800143 customers over 4 months
Total Revenue
5.35xpeak 17.29x in August
Google Ads ROAS
2.49xpeak 7.14x in August
Meta Ads ROAS
4.5x
Overall Blended ROI
50%
LinkedIn Outreach Acceptance Rate
15–20 days → 7–15 days
Sales Conversion Cycle Reduced
The Challenge
A premium bespoke tailoring brand with two physical stores was struggling with a 3-month cyclical sales window, inconsistent ROI from paid channels, and limited brand recall against larger competitors.
15–20 day average sales conversion cycle with no systematic follow-up protocol
LinkedIn generating connections but failing to convert into consultations
Meta Ads showing inconsistent month-on-month ROAS with high creative fatigue
Two store locations requiring differentiated geo-targeting and budget strategies
Broken Shopify integrations and fragmented WhatsApp follow-ups causing lead leakage
Our Strategy
We designed a multi-channel acquisition and nurture framework built around three pillars: intent-capture via Google Ads, awareness and retargeting via Meta Ads, and relationship-led B2B acquisition via LinkedIn. Each channel served a distinct role in the customer journey, with WhatsApp automation bridging the gap between enquiry and conversion.
Execution
Launched high-intent Google Ads campaigns targeting bespoke tailoring and formalwear keywords across both store locations
Created lifestyle-driven Meta Ads creatives with dynamic retargeting for past site visitors, offering free personal styling consultations
Built a LinkedIn outreach system targeting CXOs, CFOs, and hospitality professionals for corporate tailoring briefs
Activated WhatsApp automation for 10–15 day follow-up sequences post-enquiry to maintain sales funnel continuity
Applied geo-specific budget allocation between both store locations based on weekly footfall data
Ran monthly creative refreshes on Meta to combat ad fatigue and maintain ROAS
Key Takeaways
- ✦Google Ads outperformed for high-intent lead acquisition: CAC ₹3,731 vs ₹7,226 on Meta
- ✦WhatsApp automation was the single biggest lever for reducing the conversion cycle
- ✦Geo-segmented budget allocation between two store locations improved overall capital efficiency
- ✦LinkedIn works best for bespoke tailoring when targeting corporate buyers, not individual consumers