What is a good ecommerce conversion rate?

Most ecommerce stores convert between 1% and 3%. Above 3% is strong. Context matters — high-consideration or high-ticket products usually convert lower.

How can I improve my conversion rate?

Faster load times, clearer product pages, trust signals, simpler checkout, and better landing-page/ad message match are the highest-impact levers for most brands.

Free Tool

Conversion Rate Calculator

Calculate your conversion rate from visitors and conversions, project the revenue it drives, and see exactly how much a one-point lift in conversion rate would add.

Last updated 6 August 2026

Your numbers

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Conversions

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Optional — unlocks revenue projections.

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Results update instantly as you type.

How to use the conversion rate calculator

Conversion rate = (Conversions ÷ Visitors) × 100

Your conversion rate is the percentage of visitors who complete the action that matters — a purchase, lead, or signup.

Small conversion gains compound: at scale, moving from 2% to 3% is a 50% increase in revenue from the same traffic.

The '+1% CVR' figure shows why CRO often beats buying more traffic — you're monetising visitors you already pay for.

Worked example

Use the example values shown in the conversion rate calculator inputs to see each output update in real time.

Assumptions

All inputs cover the same reporting period and use a consistent currency and attribution definition.

Limitations

This is a planning aid; validate material decisions against finance records, cohort data, and controlled tests.

Frequently asked questions

Convert more of the traffic you already have.

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