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Building a Complete Performance Marketing Engine from Zero to 5x ROAS for a Furniture Retail Brand
0 → 5xwithin 3 months
ROAS
Full-funnelaccounts, tracking, audiences, creatives
Infrastructure Built
The Challenge
A furniture retail brand with strong offline presence had zero digital marketing infrastructure — no paid campaigns, no conversion tracking, no creative assets, and no audience data. The brand needed a complete performance marketing engine built from the ground up, not an optimisation of something already existing.