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0 → 5xwithin 3 months
ROAS
Full-funnelaccounts, tracking, audiences, creatives
Infrastructure Built

A furniture retail brand with strong offline presence had zero digital marketing infrastructure — no paid campaigns, no conversion tracking, no creative assets, and no audience data. The brand needed a complete performance marketing engine built from the ground up, not an optimisation of something already existing.
We applied a foundation-first approach: set up tracking and analytics before spending on ads, build audience seed data through initial broad campaigns, and graduate into structured performance campaigns once the algorithm had sufficient signal. Rushing into conversion campaigns without audience data is one of the most common and costly mistakes in new account setups.
Set up Google Ads and Meta Ads accounts with full conversion tracking, audience pixels, and event tagging
Ran initial brand awareness campaigns to build remarketing audiences from zero
Designed and produced social media ad creatives tailored to furniture purchase intent and lifestyle aspiration
Graduated from awareness to performance campaigns (lead gen, traffic) as audience pools and pixel data matured
Introduced retargeting campaigns for website visitors, video viewers, and social engagers
Ran parallel organic social media content to support ad performance and establish brand credibility