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7-Year Full-Funnel Marketing Partnership with a Leading Indian Consumer Electronics Brand
7+years continuous engagement
Partnership Duration
Multipleonline and offline channels
Product Launches
Industry-firstfor gaming peripheral brand in India
AI Content Strategy
The Challenge
A well-established Indian consumer electronics brand needed a trusted long-term marketing partner capable of operating across both strategic and executional layers — covering performance campaigns, product launches, seasonal activations, offline events, website recommendations, and social media. Most agencies operate either as vendors or as consultants; the brand needed both in a single partner.
Our Strategy
Rather than operating as a vendor, we embedded as an extended marketing team. Our engagement spans performance marketing strategy, campaign planning and execution, social media creative direction, activation planning, website performance advisory, and full-funnel strategy consulting across multiple product verticals including peripherals, smart home, and gaming.
Execution
Ongoing performance marketing consultation and campaign management across paid channels including Google and Meta
Social media creative production: product showcases, launch campaigns, and seasonal content across Instagram and Facebook
Campaign planning and advisory for offline activations, retail launches, and co-branded events
Website performance, UX, and user journey recommendations across product lines
Full-funnel strategy consulting on brand positioning, audience development, and product messaging
AI-native content pipeline built for the gaming sub-brand: a 36-week narrative content universe with original characters, five product drops woven into storyline moments
Key Takeaways
- ✦Long-term marketing partnerships consistently outperform project-based engagements for brand-building outcomes
- ✦Embedding as a strategic partner — not a vendor — produces better brief quality, faster execution, and deeper brand alignment
- ✦AI-native content workflows (narrative universes, generative video) are viable and competitive for product launches in gaming and electronics
- ✦Cross-vertical brand knowledge built over years enables faster, more effective campaign decisions