Loading Howl Media Labs
Preparing the page and animations...
Generating B2B Design Service Leads at Under ₹200 CPL for a Creative Agency
<₹200 CPLB2B design services
Cost Per Lead
Steady & qualifiedpackaging, web, and logo design
Pipeline
Primary growth leveralongside referrals
Paid Channel
The Challenge
A B2B design agency offering packaging design, website design, and logo design services was relying on referrals for new business. Without a paid lead generation system, pipeline was irregular and growth was limited by personal network bandwidth. The agency needed a predictable, scalable source of qualified leads — business owners and brand managers with active, urgent design needs.
Our Strategy
We built a lead generation engine targeting decision-makers actively searching for design services — the highest-intent segment because they have an immediate, defined need. The strategy combined Google Ads for inbound intent capture with Meta Ads for proactive reach to business owner personas not yet in active search.
Execution
Keyword research identifying high-intent search terms across packaging design, logo design, website design, and brand identity verticals
Google Ads search campaigns targeting business owners and marketing managers with service-specific ad copy addressing specific pain points
Meta Ads targeting small business owners and brand founders in relevant categories: FMCG, D2C, F&B, and fashion
Separate landing pages for each service vertical with portfolio samples and specific CTAs for consultation booking
Lead form and CRM routing configured to ensure all leads received a response within 24 hours
Week-on-week optimisation toward leads with the highest consultation-to-proposal conversion rate
Key Takeaways
- ✦B2B service lead gen performs best when ads and landing pages speak to a specific pain point — not generic 'design agency' messaging
- ✦For creative agencies, including portfolio samples in ad creatives significantly improves CTR and lead quality
- ✦Sub-₹200 CPL is achievable for B2B design services in India with precise keyword selection, service-specific landing pages, and rapid response to incoming leads