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(Our thoughts)
The Blog
Strategies, insights, and guides to help you grow through performance marketing, AI, and brand-building.
Performance MarketingWhat Is a Good ROAS for D2C Brands in India? 2026 Benchmarks by Category
What is a good ROAS on Meta and Google in India in 2026? We share real benchmarks across fashion, electronics, furniture, beauty, and jewellery — including our own client data.
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Rajkumar Tahalani5 min11 Jul 2026
Performance MarketingAI-Powered Bidding on Google & Meta in 2026: Are You Winning or Losing the Algorithm?
Performance Max and Meta Advantage+ now run most Indian D2C ad campaigns. Here's how AI bidding actually works in 2026, and how to stay in control of your ROAS.
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Rajkumar Tahalani5 min9 Jul 2026
Performance MarketingThe Cookieless Future Is Here in 2026: How to Run Meta & Google Ads Without Third-Party Data
Third-party cookies are gone. India's D2C brands running Meta and Google Ads must shift to first-party data now. Here's exactly how to adapt your campaigns in 2026.
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Rajkumar Tahalani5 min7 Jul 2026