Why is break-even ROAS important?

It turns a vague 'good ROAS' into a hard number specific to your margins. Below it you lose money on every sale; above it you profit. It's the single most important target to set before scaling spend.

How is break-even ROAS different from target ROAS?

Break-even ROAS is the minimum to not lose money. Target ROAS is set higher to also cover fixed costs and deliver profit — often 1.5–2× the break-even figure.

Free Tool

Break-Even ROAS Calculator

Your break-even ROAS is the point where ad revenue exactly covers product cost and ad spend. Enter your margin (or product cost and price) to find the target every campaign must beat.

Your numbers

Gross profit margin (optional)

If you know it, enter it directly.

Selling price (per unit) (optional)

₹

Or derive margin from price + cost below.

Product cost (per unit) (optional)

₹

Enter your numbers

Results update instantly as you type.

How to use the break-even roas calculator

Break-even ROAS = 1 ÷ Gross profit margin

If your gross margin is 50%, your break-even ROAS is 2× — every rupee of spend must return two rupees of revenue just to cover product cost and the ad itself.

Any ROAS above the break-even figure is profit; anything below it loses money even when sales look healthy.

Set your campaign target ROAS comfortably above break-even to leave room for overheads, returns, and profit.

Frequently asked questions

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