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Taking a D2C Furniture Brand from 2.5x to 7x ROAS with Performance Marketing
2.5x → 7xover 6–8 months
ROAS Growth
Significantly reducedvia 4-week rotation cycles
Creative Fatigue
2–3xoutperformed product-isolated shots
Room-Setting Creatives
The Challenge
A growing D2C furniture brand had active but underperforming paid media campaigns. With ROAS stuck at 2.5x and inconsistent ad creative quality, the brand was spending significantly without proportional returns. There was no systematic process for creative testing, audience segmentation, or seasonal campaign planning.
Our Strategy
We treated this as a creative and campaign structure overhaul simultaneously — rebuilding audience segmentation and creative briefs from scratch, while raising the social media creative quality bar to strengthen brand equity between purchase cycles. Better creative improved ad efficiency; better organic content improved retargeting pool quality.
Execution
Restructured Meta and Google Ads campaigns with tighter audience segmentation by room type, interior style, and purchase intent signals
Rebuilt creative briefs to align with furniture purchase triggers — aspirational lifestyle imagery, room-setting context, material quality
Introduced seasonal and sale campaigns timed to home décor buying cycles (wedding season, festive season, new year)
Designed and produced social media creatives for both paid and organic use across Instagram and Facebook
Implemented a creative rotation system to systematically combat ad fatigue on high-spend audiences
Ran A/B tests on product-isolated vs. room-setting creatives to identify highest-converting formats
Key Takeaways
- ✦In the furniture category, creative quality is the single largest lever for ROAS improvement — not targeting or bidding strategy alone
- ✦Campaign structure without creative quality has a ceiling; both must be optimised simultaneously
- ✦Social media creatives aligned with ad aesthetics create a consistent brand experience that improves conversion rates across the funnel